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Laura Betterly
The thing about clients nobody talks about

Jan 15, 2026

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6 min read

The thing about clients nobody talks about

But you think it, we all do.

Laura Betterly
Laura Betterly
New Year, New Infrastructure (And Why You Might Get Two of These)

Dec 30, 2025

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5 min read

New Year, New Infrastructure (And Why You Might Get Two of These)

Changes in the next few weeks!

Laura Betterly
Laura Betterly
The People Who Made This Year Not Suck

Dec 23, 2025

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6 min read

The People Who Made This Year Not Suck

Yeah, I'm grateful for a few things...

Laura Betterly
Laura Betterly
Why "What Have You Done for Me Lately" Clients Always Leave You Feeling Lousy

Dec 18, 2025

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6 min read

Why "What Have You Done for Me Lately" Clients Always Leave You Feeling Lousy

One bad client can sink morale, margins, and your whole week..

Laura Betterly
Laura Betterly
ChatGPT Just Became the New Google (Great for Business Owners, Lousy for Humans)

Nov 25, 2025

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6 min read

ChatGPT Just Became the New Google (Great for Business Owners, Lousy for Humans)

I thought we had till mid next year on this one, but I was wrong...

Laura Betterly
Laura Betterly
Why Meta's AI Sales Agents Might Hurt Your Business (And How to Use Them the Right Way)

Nov 19, 2025

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6 min read

Why Meta's AI Sales Agents Might Hurt Your Business (And How to Use Them the Right Way)

New technology--a blessing or a curse?

Laura Betterly
Laura Betterly
Why I Almost Made the Dumbest Rebranding Decision Ever (And How AI Nearly Ruined My Business) (1)

Nov 12, 2025

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4 min read

Why I Almost Made the Dumbest Rebranding Decision Ever (And How AI Nearly Ruined My Business) (1)

You can't outsource thinking to AI.

Laura Betterly
Laura Betterly
Why I Almost Made the Dumbest Rebranding Decision Ever (And How AI Nearly Ruined My Business)

Nov 11, 2025

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4 min read

Why I Almost Made the Dumbest Rebranding Decision Ever (And How AI Nearly Ruined My Business)

You can't outsource thinking to AI.

Laura Betterly
Laura Betterly
Your AI assistant just became a salesperson (and you had no idea)

Nov 4, 2025

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4 min read

Your AI assistant just became a salesperson (and you had no idea)

And you thought last weeks info was crazy..

Laura Betterly
Laura Betterly
OpenAI is staffing up to turn ChatGPT into an ad platform - and what you should be doing about it now

Oct 28, 2025

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3 min read

OpenAI is staffing up to turn ChatGPT into an ad platform - and what you should be doing about it now

A New platform is on the horizon.

Laura Betterly
Laura Betterly
Why Being Good at Your Job Is Costing You Big Time (And How to Turn It Around)

Oct 21, 2025

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4 min read

Why Being Good at Your Job Is Costing You Big Time (And How to Turn It Around)

Yeah, you are probably undercharging for your services..

Laura Betterly
Laura Betterly
The "Practice Project" That's Closing Half of Prospects

Oct 14, 2025

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5 min read

The "Practice Project" That's Closing Half of Prospects

If you want to get clients quickly do this.

Laura Betterly
Laura Betterly
The Negotiation Advice That Sounded Insane (Until It Worked)

Oct 7, 2025

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5 min read

The Negotiation Advice That Sounded Insane (Until It Worked)

Counterintuitive but true.

Laura Betterly
Laura Betterly
This IS the Ride (Stop Waiting for It to Get Easier)

Sep 30, 2025

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3 min read

This IS the Ride (Stop Waiting for It to Get Easier)

Shift how you think about this.. it will change your life.

Laura Betterly
Laura Betterly
The One Question that Fixes Bad Content

Sep 23, 2025

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3 min read

The One Question that Fixes Bad Content

We all need to remember this one.

Laura Betterly
Laura Betterly
You Can Pick My Brain After You Pick Your Payment Method

Sep 16, 2025

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4 min read

You Can Pick My Brain After You Pick Your Payment Method

Doesn't it burn you when someone asks to "pick your brain?"

Laura Betterly
Laura Betterly
Your qualifying questions suck

Sep 13, 2025

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1 min read

Your qualifying questions suck

The One-Minute Marketing Mistake That Wastes Everyone's Time

Laura Betterly
Laura Betterly
What ChatGPT's French Fart Jokes Teach Agency Owners About Market Research

Sep 9, 2025

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3 min read

What ChatGPT's French Fart Jokes Teach Agency Owners About Market Research

I know everyone loves a good fart joke, but I'm serious about the research!

Laura Betterly
Laura Betterly
While Everyone Was Freaking Out About Logo Changes... Tampa Airport Won the Internet

Sep 2, 2025

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5 min read

While Everyone Was Freaking Out About Logo Changes... Tampa Airport Won the Internet

While everyone panicked about rebranding, Tampa Airport won the internet with zero effort (and one angry 'expert' provided this week's case study).

Laura Betterly
Laura Betterly
The Cracker Barrel Logo Disaster (And What It Teaches Agency Owners)

Aug 26, 2025

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5 min read

The Cracker Barrel Logo Disaster (And What It Teaches Agency Owners)

The branding disaster that cost Cracker Barrel a fortune.

Laura Betterly
Laura Betterly
How to accidentally ruin your business with one terrible sign

Aug 19, 2025

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6 min read

How to accidentally ruin your business with one terrible sign

Yes, someone paid for this...

Laura Betterly
Laura Betterly
The guy who helped turn "Birds Aren't Real" into a movement just made Enron TikToks (and a Y2K website)

Aug 12, 2025

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7 min read

The guy who helped turn "Birds Aren't Real" into a movement just made Enron TikToks (and a Y2K website)

Sometimes being counterintuitive is your competitive advantage

Laura Betterly
Laura Betterly
MP3s, Madmen, and Marketing: My Origin Story

Aug 5, 2025

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3 min read

MP3s, Madmen, and Marketing: My Origin Story

From touring with Ice-T to saving agencies from scope creep - my winding path to helping agencies

Laura Betterly
Laura Betterly
The Agency Owner’s Guide to Saying No

Jul 29, 2025

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6 min read

The Agency Owner’s Guide to Saying No

Every time you decline a wrong-fit client, you’re saying yes to your vision, your values, and your sanity.

Laura Betterly
Laura Betterly
Why Small Agencies Beat Big Ones

Jul 22, 2025

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7 min read

Why Small Agencies Beat Big Ones

Sometimes growth kills profitability

Laura Betterly
Laura Betterly
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