Hey Everyone,

Just got back from the AI Bot Summit in Orlando last week.

(Was staying in an Airbnb with a bunch of guys from Chicago. Still don't ask.)

And Perry Belcher just said the quietest part out loud:

"All clients suck. And there aren't enough of them."

The room went SILENT.

Then everyone started nodding.

Because he's RIGHT.

And we all know it.

When you have TOO MANY clients:

They're demanding. Difficult. Exhausting.

Scope creep everywhere.

11 PM "urgent" texts.

Endless revisions.

You're drowning.

When you DON'T have ENOUGH clients:

You're broke. Panicking. Desperate.

Taking projects you shouldn't.

Working with people you don't like.

Just to keep the lights on.

There's no sweet spot.

Just different flavors of suffering.

Here's the truth most agency owners won't admit:

The reason you're tolerating sh*tty clients...

Is because you can't SELL well enough to replace them.

If you could close deals consistently...

You'd fire the nightmare clients.

And work with the good ones.

But you CAN'T.

So you're stuck.

Putting up with scope creep.

Late payments.

Clients who treat you like an employee instead of a partner.

Because you need the cash

And you don't trust yourself to find better clients.

It's that you haven't built:

→ Systems that protect you from their chaos

→ Boundaries that prevent scope creep

→ Pricing that reflects your actual value

→ A pipeline strong enough that you can afford to say NO

And most importantly:

You haven't learned how to SELL.

Not "pitch."

Not "present."

SELL.

The kind of selling where prospects WANT to work with you.

Where they're pre-sold before the conversation even starts.

Where closing feels easy because you're talking to the RIGHT people.

One of the sessions at the AI Bot Summit was about building AI voice agents as an agency service.

Not the cheesy robocall sh*t from 2015.

I'm talking about voice agents that:

→ Qualify leads (so you're not wasting time on tire-kickers)

→ Book appointments (without you lifting a finger)

→ Handle customer support (24/7, no complaints)

→ Follow up with prospects (consistently, without you remembering)

And here's the kicker:

You can BUILD these.

And SELL them to your clients.

As a new revenue stream.

Building AI voice bots is actually pretty EASY.

(The tech has gotten stupid simple.)

SELLING them?

That's where agencies f*ck up.

Objection 1 (From Business Owners):

"We don't need an AI receptionist. We like the human touch."

Meanwhile:

But sure, "human touch."

Objection 2 (From Receptionists):

"I don't want to be replaced by AI!"

Meanwhile:

But she can't SAY that.

So she pushes back on the AI.

Even though it would actually make HER job easier.

Business owners defend keeping human receptionists...

While the receptionists themselves secretly HATE answering phones.

Nobody actually WANTS the current setup.

But everyone's too scared to change it.

Here's the reframe that works:

"The AI receptionist isn't REPLACING your employee.

It's FREEING them to do sh*t they're actually good at."

Your receptionist doesn't have to answer phones anymore.

She can focus on:

The AI handles the repetitive stuff nobody wants to do anyway.

Everybody wins.

The business owner gets better coverage (24/7, no sick days, no mistakes).

The receptionist gets to do work she doesn't hate.

And YOU have a new revenue stream.

Because if you just say:

"Hey, want an AI receptionist?"

They'll say NO.

Every time.

But if you say:

"What if your team could forget about answering phones... and focus on the work that actually grows your business? While EVERY call still gets answered. 24/7. No mistakes. No missed opportunities."

Now they're listening.

That's the difference.

Same product.

Different positioning.

One gets rejected.

One gets SOLD.

Because AI voice bots are about to EXPLODE in 2026.

Every business is gonna want one.

(Even if they don't know it yet.)

And the agencies who know how to BUILD them...

AND how to SELL them...

Are gonna print cash.

While everyone else is still stuck with "all clients suck and there aren't enough of them.

"Want the Training?

We covered A LOT at the AI Bot Summit.

How to build voice agents.

How to position them.

How to overcome objections.

How to CLOSE.

If enough people want it...

I'll put together a training.

(Might even rope in some of the AI nerds from the summit who are doing this at scale.)

Just hit reply and let me know:

"Yeah, I want the AI voice bot training."

If I get enough interest, I'll make it happen.

Simple.

Perry's quote stuck with me.

Not because it's cynical.

But because it's HONEST.

Clients ARE difficult.

There's NEVER enough of them.

And that's not gonna change.

But what CAN change:

Your ability to handle difficult clients without losing your mind.

Your ability to ATTRACT better clients.

Your ability to SAY NO when something's not a fit.

And all of that starts with learning how to SELL.

Not beg.

Not pitch.

SELL.

So you have OPTIONS.

Not desperation.

Let's make 2026 count.

Laura

P.S. Seriously, if you want the AI voice bot training, reply and tell me. If I get 50+ responses, I'll put it together. If not, I'll just keep this knowledge to myself and use it to dominate while you're still answering your own phone.

P.P.S I'm still moving things to the new system so please accept my apologies for double sends, missing sends, etc. It should sort out in the next week