LogoAgency Insider
Login
Subscribe
LogoAgency Insider
Gallery

Agency Insider

Tools, scripts, and strategies to help you run a tighter, saner, more profitable agency. The no-fluff newsletter for agency owners who want to scale without burning out.

Written by

Laura from Agency Insider

Featured Posts

The Cracker Barrel Logo Disaster (And What It Teaches Agency Owners)

Aug 26, 2025

•

5 min read

The Cracker Barrel Logo Disaster (And What It Teaches Agency Owners)

The branding disaster that cost Cracker Barrel a fortune.

Laura Betterly
Laura Betterly
ChatGPT Just Became the New Google (Great for Business Owners, Lousy for Humans)

Nov 25, 2025

•

6 min read

ChatGPT Just Became the New Google (Great for Business Owners, Lousy for Humans)

I thought we had till mid next year on this one, but I was wrong...

Laura Betterly
Laura Betterly
Why Meta's AI Sales Agents Might Hurt Your Business (And How to Use Them the Right Way)

Nov 19, 2025

•

6 min read

Why Meta's AI Sales Agents Might Hurt Your Business (And How to Use Them the Right Way)

New technology--a blessing or a curse?

Laura Betterly
Laura Betterly
OpenAI is staffing up to turn ChatGPT into an ad platform - and what you should be doing about it now

Oct 28, 2025

•

3 min read

OpenAI is staffing up to turn ChatGPT into an ad platform - and what you should be doing about it now

A New platform is on the horizon.

Laura Betterly
Laura Betterly
Your AI assistant just became a salesperson (and you had no idea)

Nov 4, 2025

•

4 min read

Your AI assistant just became a salesperson (and you had no idea)

And you thought last weeks info was crazy..

Laura Betterly
Laura Betterly

Archive

The one expense nobody talks about (until it's too late)

Oct 2, 2026

•

3 min read

The one expense nobody talks about (until it's too late)

Hey Everyone :-)Ineed to tell you about something that's been sitting in the back of my head for months.And I kept NOT saying it because... honestly, it felt off-brand.Like I was about to pitch you something instead of just giving you the straight truth you're here for.But then I watched another agency owner I know get completely blindsided by a client dispute.Contract didn't hold up.Had to settle for $30K just to make it go away.Guy was running $500K/year. Good work. Great reputation.But his legal infrastructure? Duct tape and a Google Doc.So here's the thing nobody wants to admit out loud...Most of us are running six and seven-figure agencies with contracts we downloaded from a Facebook group in 2019.We KNOW we should have a real attorney on call.But $600/hour? Monthly retainer fees? That math doesn't work unless you're already at $5M.So we just... don't deal with it.Until a client threatens legal action.Or a contractor goes rogue.Or the IRS sends a letter.Then we scramble. And pay 10X more to fix what we should've protected from the start.I found something that actually solves this.It's called LegalShield.It's a flat-fee business legal plan that gives you ACTUAL attorney access — not a call center, not paralegals reading scripts — for like $50/month.Unlimited consultations.Contract reviews.Demand letters.IRS audit defense.All of it.I'm an associate now because after I saw what it covers, I couldn't NOT tell you about it.This is the kind of thing I wish someone had told me five years ago when I was operating exposed and didn't even know it.If you want the details, reply with "legal" and I'll send you everything.If not, no worries. Delete this and I'll go back to talking about client retention and pricing strategies.But if you've been telling yourself "I'll handle the legal stuff when I'm bigger..."You're already big enough.Laurareply with legal and I'll send you more info.P.S. That agency owner I mentioned? He thought his contract was fine too. He'd been using it for three years. Zero issues. Until the one client who decided to actually read it. Then his attorney told him what I'm telling you now: being lucky isn't the same as being protected. Don't find out the difference the hard way.

Laura Betterly
Laura Betterly
I'm doing something I never do

Sep 21, 2026

•

1 min read

I'm doing something I never do

Laura Betterly
Laura Betterly
Your agency is probably bleeding money (and you don't even know it)

Aug 31, 2026

•

4 min read

Your agency is probably bleeding money (and you don't even know it)

Laura Betterly
Laura Betterly
The $40K Sitting in Invoices (And Why You Won't Collect It)

Aug 6, 2026

•

3 min read

The $40K Sitting in Invoices (And Why You Won't Collect It)

The $40K Sitting in Invoices (And Why You Won't Collect It)

Laura Betterly
Laura Betterly
Live AMA with Gulliver Tonight (6:30 PM EST) starting soon

May 25, 2026

•

1 min read

Live AMA with Gulliver Tonight (6:30 PM EST) starting soon

Have questions? We have answers

Laura Betterly
Laura Betterly
Live AMA with Gulliver Tonight (6:30 PM EST)

May 25, 2026

•

1 min read

Live AMA with Gulliver Tonight (6:30 PM EST)

Have questions? We have answers

Laura Betterly
Laura Betterly
If your client can't explain what you do, they'll never refer you

May 4, 2026

•

2 min read

If your client can't explain what you do, they'll never refer you

One good referral can create a huge windfall. Here's how.

Laura Betterly
Laura Betterly
68% of clients who leave say their agency never pushed back. Not once.

Apr 23, 2026

•

2 min read

68% of clients who leave say their agency never pushed back. Not once.

Ever lose a client? Here's why.

Laura Betterly
Laura Betterly
Want in? Here's your invite to the private community

Apr 13, 2026

•

3 min read

Want in? Here's your invite to the private community

Laura Betterly
Laura Betterly
...
Agency Insider

Agency Insider

Tools, scripts, and strategies to help you run a tighter, saner, more profitable agency. The no-fluff newsletter for agency owners who want to scale without burning out.


Home

Posts

© 2026 Agency Insider.
beehiivPowered by beehiiv