Hey Everyone,

Happy New Year.

Or as I like to call it: "The annual reminder that time is fake and we're all just winging it."

I'm not big on New Year's resolutions.

Never have been.

Because most of them are bullsh*t.

"This year I'm gonna wake up at 5 AM and meditate and drink green juice and—"

Yeah, good luck with that.

By January 15th, you're back to hitting snooze and ordering Chipotle at 11 PM.

(No judgment. I'm right there with you.)

But here's what I AM doing in 2026:

Fixing the infrastructure that's been quietly breaking in the background.

Which brings me to why you might get TWO copies of this email.

For the last year, I've been running Agency Insider on one platform.

And it's been... fine.

Until it wasn't.

Deliverability started tanking.

Emails landing in spam.

Open rates dropping.

All the fun stuff that happens when your ESP decides your emails look "suspicious."

(Spoiler: They're not. I'm just direct. And apparently that's a red flag to spam filters.)

So we're migrating to a new platform.

What this means for you:

→ You might get duplicate emails for the next week or two while we transition
→ Some emails might look slightly different (new templates, same sarcasm)
→ Deliverability should IMPROVE (meaning more of my emails actually land in your inbox)
→ You're also gonna see MORE emails from me (quick daily tips, fun stuff, not just the weekly deep dives)

What you need to do:

Absolutely nothing.

Just know that if you get two versions of the same email...

It's not me losing my mind.

(Well, not JUST that.)

It's the migration process.

We'll have it cleaned up by mid-January.

Thanks for your patience.

I'm not making resolutions.

But I AM making PLANS.

And this week, I'm heading to the AI Bot Summit in Orlando.

Perry Belcher's event.

Where a bunch of AI nerds (myself included) get together to talk about what's actually WORKING in 2026.

Not theory.

Not "here's what MIGHT happen in the future."

Just: "Here's what we're doing RIGHT NOW that's printing money."

I'll be there learning.

Networking.

And probably wandering around a weird hotel attached to a mall.

(Seriously. Who designed this place?)

Oh, and I'm staying in an Airbnb with a bunch of guys from Chicago.

Don't ask.

It's a whole thing.

But more importantly...

I'm using the next two weeks to MAP OUT 2026.

Not in some vague "I'm gonna grow my business" way.

But in a "here's exactly what I'm building, who I'm working with, and what I'm saying NO to" way.

Because here's what I learned in 2025:

The agencies that win aren't the ones doing EVERYTHING.

They're the ones doing the RIGHT things.

With the RIGHT people.

And saying NO to everything else.

So that's my focus for 2026.

→ Building a new startup project with Perry (more on that later)
→ Scaling Agency Insider to 100K+ subscribers
→ Working with clients I actually LIKE
→ Saying NO to everything that doesn't fit

Simple.

Clear.

Executable.

I'm not gonna tell you to set goals or make resolutions.

You're a grown-a$$ adult.

You know what you need to do.

But here's what I WILL say:

If you're starting 2026 the same way you ended 2025...

You're gonna get the same results.

So what's ONE thing you're changing?

Not "working harder."

Not "hustling more."

What's ONE THING you're doing DIFFERENTLY?

For me, it's:

→ Fixing deliverability (hence the migration)
→ Building systems that don't require me to grind 12 hours/day
→ Working with people who respect my time and expertise
→ Mailing you MORE often (daily quick tips, not just the long-form stuff)

What's yours?

Hit reply and tell me.

I read every response.

(Even the ones that tell me I'm full of sh*t.)

I'm not gonna wish you a "successful" New Year.

Because success is subjective.

And frankly, kind of boring.

Instead, I'm gonna wish you a CLEAR New Year.

Clear on what you want.

Clear on what you're building.

Clear on what you're saying NO to.

Because clarity is the only thing that actually moves the needle.

Everything else is just noise.

Let's make 2026 count.

Talk soon,
Laura

P.S. Seriously, if you get duplicate emails over the next week or two, just delete one. Or keep both. I don't care. We're fixing the plumbing over here.

P.P.S. What's one thing you're changing in 2026? Hit reply. I want to know.