The One Question that Fixes Bad Content

Hey Agency Owners,

Let me tell you something that might hurt a little.

Nobody cares about your content.

Not your insights. Not your expertise. Not your years of experience.

They care about ONE thing: "What's in it for me?"

The Brutal Truth

Every time someone opens your email, reads your post, or watches your video, they're asking the same selfish question:

"How does this solve MY problem?"

Not: "Wow, this person really knows their stuff."

Not: "What an impressive case study."

Just: "Can this help me stop working 70-hour weeks?"

Where Most Agencies Go Wrong

We create content to show how smart we are.

Look at our comprehensive analysis!
Check out our industry expertise!
Here's our 47-point framework!

Meanwhile, your audience is thinking: "Cool story. Now how do I get my client to stop texting me at midnight?"

What Actually Works

Content that answers immediate problems:

"The phone call that saved me from a nightmare client" = How to spot red flags
"Why I wore an Enron shirt to a conference" = How to be memorable
"The $500 client vs. the $50K client" = How to qualify better prospects

Each story serves the reader, not your ego.

The Question That Changes Everything

Before writing anything, ask yourself:

"If I'm a stressed agency owner who just got another 'urgent' revision request at 9 PM, why should I give a f*ck about this?"

If you can't answer that in 10 seconds, delete it.

Speaking of What's In It For You...

I'm working on something with a sales expert who specializes in getting agency owners to actually pick up the phone and close deals.

Because hiding behind email sequences isn't working.

Should be ready soon.

Stay selfish (it works),
Laura

P.S. What's the most useless "expert" content you've ever seen? Hit reply and tell me. The best responses might make it into an upcoming newsletter.

P.S.S. I lead the agency panel at Growth Hacking Live in San Diego on Monday—If you’re here, please come and find me (I know there’s almost 1000 people here but I’m the only one with pink hair and yes my tee shirt says “You can pick my brain as soon as you pick your payment method.”) It’s was quite popular.