Your qualifying questions suck

Hey,

Overheard this discovery call:

"What's your budget for this project?"

"We don't really have one set yet."

"Okay, what are your goals?"

"We want to grow our business."

Useful information: Zero.

The Mistake:

Asking vague questions that get vague answers.

Why It Wastes Time:

Generic questions = generic answers No real insights about their situation Can't determine if they're a fit

The Fix:

Ask specific questions:

"What's the most frustrating part of your current marketing?"

"If nothing changed, where would you be in 12 months?"

Gets real problems instead of corporate speak.

Takes one minute to write better questions.

Actually helps you qualify prospects.

Talk soon, Laura