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This IS the Ride (Stop Waiting for It to Get Easier)

Sep 30, 2025

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3 min read

This IS the Ride (Stop Waiting for It to Get Easier)

Shift how you think about this.. it will change your life.

Laura Betterly
Laura Betterly
The One Question that Fixes Bad Content

Sep 23, 2025

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3 min read

The One Question that Fixes Bad Content

We all need to remember this one.

Laura Betterly
Laura Betterly
You Can Pick My Brain After You Pick Your Payment Method

Sep 16, 2025

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4 min read

You Can Pick My Brain After You Pick Your Payment Method

Doesn't it burn you when someone asks to "pick your brain?"

Laura Betterly
Laura Betterly
Your qualifying questions suck

Sep 13, 2025

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1 min read

Your qualifying questions suck

The One-Minute Marketing Mistake That Wastes Everyone's Time

Laura Betterly
Laura Betterly
What ChatGPT's French Fart Jokes Teach Agency Owners About Market Research

Sep 9, 2025

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3 min read

What ChatGPT's French Fart Jokes Teach Agency Owners About Market Research

I know everyone loves a good fart joke, but I'm serious about the research!

Laura Betterly
Laura Betterly
While Everyone Was Freaking Out About Logo Changes... Tampa Airport Won the Internet

Sep 2, 2025

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5 min read

While Everyone Was Freaking Out About Logo Changes... Tampa Airport Won the Internet

While everyone panicked about rebranding, Tampa Airport won the internet with zero effort (and one angry 'expert' provided this week's case study).

Laura Betterly
Laura Betterly
The Cracker Barrel Logo Disaster (And What It Teaches Agency Owners)

Aug 26, 2025

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5 min read

The Cracker Barrel Logo Disaster (And What It Teaches Agency Owners)

The branding disaster that cost Cracker Barrel a fortune.

Laura Betterly
Laura Betterly
How to accidentally ruin your business with one terrible sign

Aug 19, 2025

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6 min read

How to accidentally ruin your business with one terrible sign

Yes, someone paid for this...

Laura Betterly
Laura Betterly
The guy who helped turn "Birds Aren't Real" into a movement just made Enron TikToks (and a Y2K website)

Aug 12, 2025

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7 min read

The guy who helped turn "Birds Aren't Real" into a movement just made Enron TikToks (and a Y2K website)

Sometimes being counterintuitive is your competitive advantage

Laura Betterly
Laura Betterly
MP3s, Madmen, and Marketing: My Origin Story

Aug 5, 2025

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3 min read

MP3s, Madmen, and Marketing: My Origin Story

From touring with Ice-T to saving agencies from scope creep - my winding path to helping agencies

Laura Betterly
Laura Betterly
The Agency Owner’s Guide to Saying No

Jul 29, 2025

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6 min read

The Agency Owner’s Guide to Saying No

Every time you decline a wrong-fit client, you’re saying yes to your vision, your values, and your sanity.

Laura Betterly
Laura Betterly
Why Small Agencies Beat Big Ones

Jul 22, 2025

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7 min read

Why Small Agencies Beat Big Ones

Sometimes growth kills profitability

Laura Betterly
Laura Betterly
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