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How to accidentally ruin your business with one terrible sign

Aug 19, 2025

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6 min read

How to accidentally ruin your business with one terrible sign

Yes, someone paid for this...

Laura Betterly
Laura Betterly
The guy who helped turn "Birds Aren't Real" into a movement just made Enron TikToks (and a Y2K website)

Aug 12, 2025

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7 min read

The guy who helped turn "Birds Aren't Real" into a movement just made Enron TikToks (and a Y2K website)

Sometimes being counterintuitive is your competitive advantage

Laura Betterly
Laura Betterly
MP3s, Madmen, and Marketing: My Origin Story

Aug 5, 2025

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3 min read

MP3s, Madmen, and Marketing: My Origin Story

From touring with Ice-T to saving agencies from scope creep - my winding path to helping agencies

Laura Betterly
Laura Betterly
The Agency Owner’s Guide to Saying No

Jul 29, 2025

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6 min read

The Agency Owner’s Guide to Saying No

Every time you decline a wrong-fit client, you’re saying yes to your vision, your values, and your sanity.

Laura Betterly
Laura Betterly
Why Small Agencies Beat Big Ones

Jul 22, 2025

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7 min read

Why Small Agencies Beat Big Ones

Sometimes growth kills profitability

Laura Betterly
Laura Betterly
 SOPs That Don't Suck

Jul 15, 2025

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5 min read

SOPs That Don't Suck

Why your team doesn't use them and how to fix.

Laura Betterly
Laura Betterly
How to Take a 4-Week Vacation Without Killing Your Agency

Jul 8, 2025

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8 min read

How to Take a 4-Week Vacation Without Killing Your Agency

A comprehensive system for preparing your agency to run smoothly during extended owner absences

Laura Betterly
Laura Betterly
Best of Edition

Jul 1, 2025

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11 min read

Best of Edition

Best of the Agency Insider

Laura Betterly
Laura Betterly
Working More, Earning Less? This Is Why

Jun 24, 2025

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6 min read

Working More, Earning Less? This Is Why

This Week's Focus: Stop the Profit BleedingHere's a hard truth: If your agency isn't hitting 20%+ net profit margins consistently, you have profit leaks. While you're chasing the next big client, money is quietly bleeding out through a dozen small cuts. This week, we're diving into the battle-tested framework that's helped hundreds of agencies identify and fix profit drains worth $150,000+ annually.What's Inside:Feature Article: The complete Profitability Audit framework with templatesBusiness Insights: Economic shifts affecting agency pricing powerTrend Watch: The rise of outcome-based pricing modelsQuick Wins: Your 30-day profit leak detection plan

Laura Betterly
Laura Betterly
Ignore the Hype. Here's What AI Is Actually Doing in Agencies Right Now.

Jun 17, 2025

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5 min read

Ignore the Hype. Here's What AI Is Actually Doing in Agencies Right Now.

This Week's Focus: The AI Creative RevolutionWhile most agencies are still debating whether AI will "ruin creativity," smart agency owners are quietly using it to deliver better work, faster, at higher margins. This week, we're diving deep into the practical framework that's helping agencies increase creative output by 300% while maintaining quality.What's Inside:Feature Article: The complete AI-Enhanced Creative Process frameworkAI Insights: Meta's latest creative automation and what it means for agenciesTrend Watch: The rise of AI-resistant client segments and how to serve themQuick Wins: Your 30-day AI integration action plan

Laura Betterly
Laura Betterly
Agency Owners: Want 90% Fewer Revisions? Steal This

Jun 10, 2025

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4 min read

Agency Owners: Want 90% Fewer Revisions? Steal This

What Happens in the First 14 Days Determines Everything

Laura Betterly
Laura Betterly
The 15-Hour Agency Owner: Systems That Free You While Growing Profit

Jun 3, 2025

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5 min read

The 15-Hour Agency Owner: Systems That Free You While Growing Profit

Yes, you can get out of the rat race and run your agency in 15 hours a week

Laura Betterly
Laura Betterly
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