Your Facebook ads are talking to everyone

Hey,

Facebook ad I saw yesterday:

"Attention business owners! Grow your business with our proven marketing strategies!"

That's... everyone with a business.

The Mistake:

Targeting broad instead of specific.

Why It Wastes Money:

Competing against every other marketer Generic message gets ignored Low relevance = high costs

The Fix:

Get specific:

"Attention restaurant owners losing money on slow Tuesday nights..."

Talks directly to one person's problem.

Takes one minute to narrow your audience.

Better results for less money.

Talk soon, Laura