Your about page is hurting you

Hey,

Checked out an agency's About page yesterday.

First line: "We're passionate about helping businesses grow through innovative digital solutions."

I immediately clicked away.

The Mistake:

Writing about yourself instead of writing about them.

Why It Kills Credibility:

Sounds like every other agency Says nothing specific Focuses on you, not their problems

The Fix:

Start with their problem:

"Tired of agencies that promise the world and deliver pretty graphics?"

Then tell them what you actually do.

Takes one minute to rewrite your opening.

Instantly more interesting than "passionate" and "innovative."

Talk soon, Laura