You're proposing too much stuff

Hey,

Proposal I reviewed yesterday:

• Website redesign

• SEO optimization

• Social media management

• Email marketing

• Content creation

• PPC advertising

• Brand strategy

That's not a proposal, it's a wishlist.

The Mistake:

Throwing everything at them hoping something sticks.

Why It Kills Proposals:

Overwhelming number of options Looks expensive before they even see price Can't focus on what matters most

The Fix:

Propose ONE thing they need most.

Let them ask for more later.

Takes one minute to cut the fluff.

Higher close rates on focused proposals.

Talk soon, Laura