You're not setting call expectations

The One-Minute Marketing Mistake That Creates Awkward Calls

Hey,

Discovery call yesterday started like this:

"So... what did you want to know about our services?"

Immediately awkward.

The Mistake:

Not explaining what the call is for.

Why It Creates Awkwardness:

Prospect doesn't know what to expect You don't know what they think it is Nobody knows who should talk first

The Fix:

Start every call with agenda:

"I've got 3 questions to see if we're a fit, then I'll answer anything you want to know. Sound good?"

Sets clear expectations upfront.

Takes one minute to plan your opening.

Professional instead of awkward calls.

Talk soon, Laura