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- You're not setting call expectations
You're not setting call expectations
The One-Minute Marketing Mistake That Creates Awkward Calls
Hey,
Discovery call yesterday started like this:
"So... what did you want to know about our services?"
Immediately awkward.
The Mistake:
Not explaining what the call is for.
Why It Creates Awkwardness:
Prospect doesn't know what to expect You don't know what they think it is Nobody knows who should talk first
The Fix:
Start every call with agenda:
"I've got 3 questions to see if we're a fit, then I'll answer anything you want to know. Sound good?"
Sets clear expectations upfront.
Takes one minute to plan your opening.
Professional instead of awkward calls.
Talk soon, Laura