Why your best client fired you

Hey,

Got this email yesterday:

"Thanks for all your work. We've decided to handle marketing internally going forward."

Translation: "We found someone cheaper."

The Reality:

They didn't fire you for performance.

They fired you for price.

What Happened:

You became a commodity They couldn't see unique value Price was the only comparison

The Fix:

Show ongoing results, not just reports:

"This month's campaign prevented $15K in lost revenue."

Connect your work to their money.

Takes one minute to reframe your updates.

Becomes indispensable instead of replaceable.

Talk soon, Laura