The proposal mistake that's costing you deals

Hey,

Quick story:

Agency owner sends me a 47-page proposal.

Beautiful design. Detailed timelines. Every service imaginable.

I never asked for it.

We'd never spoken.

He just... sent it.

After one email exchange.

The Mistake:

Sending proposals before discovery calls.

Why It Kills Deals:

You're guessing at their problems You look desperate You're competing on features instead of outcomes You can't handle objections in a PDF

The Fix:

"Before I put together a proposal, let's hop on a 15-minute call so I understand exactly what you're trying to accomplish."

Then LISTEN.

Build the proposal around what they actually said.

Not what you think they need.

Takes one minute to type that email.

Saves you hours of wasted proposal writing.

And actually closes deals.

Talk soon, Laura