The meeting that changed everything

Hey,

Client meeting last month:

"We need more leads."

"Okay, how many leads do you get now?"

"Um... we don't really track that."

"How many do you need?"

"More."

The Problem:

Asking for "more" without knowing what you have.

Why It Never Works:

Can't measure success No clear target to hit "More" could mean anything

The Fix:

Always start with actual numbers:

"We get 50 leads per month, need 100."

Now we have a real goal.

Takes one minute to count what you currently have.

Real targets get real results.

Talk soon, Laura