The client who pays triple your rate

Hey,

Two agencies pitched the same restaurant:

Agency A: "We'll manage your social media for $500/month."

Agency B: "We'll fill your empty tables for $1,500/month."

Guess who got hired?

The Difference:

One sold a service, one solved a problem.

Why B Gets Paid More:

Focused on the outcome they want Spoke their language (empty tables) Connected service to revenue

The Shift:

Stop selling what you do.

Start selling what they get.

Takes one minute to rewrite your pitch.

Premium prices for problem-solving.

Talk soon, Laura