Stop making people guess what you cost

Hey,

Had a discovery call yesterday.

20 minutes in, prospect asks: "So what does this cost?"

My answer: "Depends on what you need. Let me ask a few more questions."

Their response: "I just need a ballpark."

The Mistake:

Making price a mystery until the very end.

Why It Scares Prospects:

They assume you're expensive They can't mentally prepare Creates unnecessary anxiety

The Fix:

Give ranges early:

"Most of our clients invest between $X and $Y depending on scope."

Then continue with discovery.

Takes one minute to add this to your process.

Relaxes prospects instead of stressing them out.

Talk soon, Laura