Stop leading with your credentials

Hey,

Agency homepage I visited:

"Award-winning team with 15+ years experience and Google certifications serving Fortune 500 companies..."

My first thought: "This is gonna be expensive."

The Mistake:

Leading with how great YOU are.

Why It Scares People:

Sounds expensive and intimidating Focuses on you, not their problems Makes small businesses feel excluded

The Fix:

Lead with their problem:

"Tired of Facebook ads that waste money?"

Then mention credentials later.

Takes one minute to flip your messaging.

Attracts instead of intimidating prospects.

Talk soon, Laura