Stop asking for testimonials wrong

Hey,

Saw this email yesterday:

"Hi [Name], hope you're doing well! We'd love a testimonial from you about our services. Just a few sentences about your experience would be great!"

Generic. Boring. Useless.

The Mistake:

Asking for testimonials instead of asking for stories.

Why It Gets Ignored:

Nobody wants to write marketing copy for you "Testimonial" sounds like work Too vague - they don't know what to say

The Fix:

"Hey [Name], quick question - what's the biggest difference you've noticed since we started working together?"

Then follow up: "Mind if I quote you on that?"

Gets you real stories instead of fake-sounding testimonials.

Takes one minute to rewrite your ask.

Gets you responses instead of silence.

Talk soon, Laura